Our roots
Hey! We’re Justin and Jon, the owners of Life Bowls. Back in the mid-2000s, when we were living out in Southern California and running The Life Bowl, we honestly became obsessed with these incredible, colorful bowls made from the acai berry. We'd sometimes argue about how to even say it – was it 'ah-kay' or 'a-kah-i'? But no matter what we called it, these bowls were the perfect fuel after a long day of hiking, surfing, or rock climbing under that California sun. They were so healthy and packed with nutrients, they quickly became a total staple for us.
Years later, we found ourselves back on the East Coast, right here in our hometown. When we reconnected, we'd always end up talking about our time out west and how much we missed those refreshing and truly satisfying purple bowls.
How it started
It was a warm day in Madison, CT in 2014 and we were hanging out and enjoying the kind of sun that was reminiscent of their afternoons in California. Suddenly, it hit us: there wasn't really a place nearby that offered the kind of healthy dishes that are so common on the west coast. With quickly decided to team up and started creating these colorful dishes with Brazilian roots called acai bowls (pronounced ah-sigh-ee).
Our journey started with a food truck. Because we gave customers the option to dine healthfully, the truck was a huge success, and the team was able to create Life Bowl's brick-and-mortar location in Madison, CT. While the food truck still exists, it doesn’t really get used much anymore.
Our Partnerships
Life Bowls collaborates with local suppliers like Ashlawn Farm Coffee (Old Saybrook) for coffee and G Café / Whole G Bakery (New Haven) for toast bread.
Their location, subleased within Prive Swiss Fitness, creates a natural synergy. Although separate businesses, Life Bowls provides healthy food and drinks that perfectly complement a workout, making them a great choice for gym patrons.